New York City is one of the most competitive markets in the world. Your visual brand needs to do a lot of heavy lifting, and a polished personal branding photographer can make all the difference between someone clicking through to inquire and someone scrolling right past you.
If you have been thinking about investing in brand photography but are not sure what the process actually looks like, here is everything you need to know.
Planning for NYC Personal Branding Photos
Before we ever pick up a camera, we talk about your business. Who is your ideal client? What do you want people to feel when they land on your website? What platforms are you showing up on, and what kind of content do you actually need?
These questions shape every decision we make, the location we choose, the direction of the wardrobe, and the mood of the shoot. That is what separates brand photography from a regular photo session. In a city like NYC, where your competition is everywhere, showing up with generic images won’t cut it. Your brand photos need to feel intentional.
The Full-Service Experience
When you work with me, you are not just booking a personal branding photographer. My sessions are built around giving you everything you need to show up confidently, without having to coordinate a dozen vendors on your own.
That means a team that includes hair and makeup, a content creator for behind-the-scenes footage, film photography, and location scouting across NYC. You show up, and we take care of the rest.
After your session, we do a Photo Reveal Zoom call together. We go through the images, talk through your favorites, discuss retouching preferences, and make sure the final gallery tells your complete brand story. Your web designer or marketing team is welcome to join, which makes everything smoother on their end, too.
Your final, fully retouched gallery is delivered within five business days of that call, in both color and black and white.
NYC is Your Backdrop
One of the best things about shooting in New York City is that the city itself becomes part of your brand. From the cobblestone streets of DUMBO to the energy of Midtown to the light-filled studios of SoHo, there is no shortage of locations that can communicate exactly who you are and who you serve.
Location scouting is included in every session. We find the settings that make sense for your brand, not just what looks pretty, but what resonates with your ideal client when they see it. One of my recent sessions we actually found the perfect backdrop on Peerspace which I highly recommend when trying to find a location for your branding session.
Who This is For
Brand photography is for anyone who shows up online as the face of their business. Consultants, entrepreneurs, coaches, creatives, real estate agents, attorneys, fitness professionals, and shop owners, if you have a website or a social media presence, updated brand imagery will make a difference.
If you are based in NYC or traveling through and want to use the city as your backdrop, I would love to talk through what a session could look like for you.
Ready to Update Your Brand Images?
Your brand photography should make the right people stop scrolling and feel confident that you are exactly who they have been looking for. If you are ready to invest in images that actually work for your business, head over to the branding sessions page to learn more or reach out directly to start the conversation.
